CLEAN, EFFECTIVE & SUSTAINABLE
Rahua is Rainforest Grown Beauty
Named for the oil that has beautified the hair of Amazonian women for centuries, Rahua uses powerful rainforest ingredients to craft products for hair and skin that heal and transform.
Our founders Fabian Lliguin and Anna Ayers believe that caring for your hair and skin with clean, non-toxic formulations is an essential part of overall health. That’s why each Rahua product relies on plants—not chemicals—to provide a superior level of performance.
So many formulations on the market offer effects that don’t last and can even create new problems. Rahua doesn’t cover up—it corrects with products that deeply penetrate to leave your hair strong and shiny and your skin and scalp soothed, calmed, and restored. And because Rahua’s formulations are highly concentrated, you will use less to get superior results.
AND THE SECRET?
The secret, the women told Fabian, was rahua oil. For centuries the members of the tribe, who live deep within the rainforest, had relied on this oil to nourish their hair and skin.
The women gave Fabian one bottle of rahua oil, which he carefully transported back to New York in his suitcase. In his salon on Fifth Avenue, he decided—as an experiment, and without any expectations—to use the oil as a treatment for a client with extremely dry, damaged hair. After 10 minutes, her hair was completely transformed: from brittle and lifeless to healthy, shiny, and bouncy. Fabian was as shocked as his client. Here was solid proof that this ingredient, used for centuries, produced tangible results.
Fabian knew he had something very special on his hands and knew too that he needed to handle it with respect. Rahua oil was -and is- produced by the Quechua-Shuar tribe in the same complex, ritualistic, and sustainable fashion it has been for generations. Fabian, who had long worked to support the rainforest’s indigenous people, didn’t want to disrupt this process.