Superhold Pomade

Designed for the most polished, high-control styles, Superhold Pomade delivers a firm grip that keeps your look in place all day — while remaining water-based for easy rinsing. Ideal for precision styles, hard parts, and any look that demands ultimate structure with a clean finish.

Why you’ll love it:

• Ultra-strong hold that locks hair in place without flaking.

• Clean rinse-out thanks to the water-based formula — no sticky residue.

• Medium to high-shine finish that gives hair a sleek, defined look.

• Ideal for short to medium lengths and textured hair needing structure.

• Works great under hats or for high-humidity days — your style stays intact.

Best for:

• Fine, medium, or thick hair needing maximum control.

• Short to mid-length styles (slick back, high fade, side part).

• Creating sharp definition, holding complex styles or heavy layering.

• Those who want ease of washing without sacrificing performance.

Key Features:

• Water-soluble formula for easy wash-out.

• Stronghold meets brushability — style stays secure but workable.

• Signature Layrite scent for a classic barbershop feel.

Start with towel-dry or dry hair. Scoop a small amount (pea-size to nickel-size) and warm between palms.

Work through hair from roots to ends, focusing where you need maximum hold. Style with comb or fingers — finish with hand for shine.

When done, simply rinse with water.

WATER (AQUA), CETEARETH-25, PEG-7 GLYCERYL COCOATE, POLYSORBATE-20, PVP, PROPYLENE GLYCOL, PEG-7 HYDROGENATED CASTOR OIL, PEG-8 BEESWAX, FRAGRANCE (PARFUM), PEG-8 METHICONE, DMDM HYDANTOIN, METHYLPARABEN, RED 4 (CI 14700), YELLOW 5 (CI 19140).