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Rough up, and get down and gritty to create a seriously strong hold with ROUGH.RIDER.
Its oily, gritty-like texture helps you define a slick, matte look that lasts. Infused with antioxidants and essential extracts it packs a goodness punch as strong as it holds. ROUGH.RIDER also strengthens and helps seal rough ends.
RUB. APPLY. DRY.
Rub a small amount of ROUGH.RIDER between your palms and distribute evenly through damp or dry hair.
Known to provide nourishment and strength to the hair, Soya Bean Extract also helps to maintain hair’s natural moisture levels.
Packed with an abundance of antioxidant and vitamin goodness, Bamboo Extract is also a rich source of mineral nourishment, and a key ingredient to help protect the integrity of hair health.
Made up of 89% Silica, Diatomaceous Earth is used to support stronger, healthier-looking hair.