{"product_id":"keratin-alpha-sleek-smooth-transformer-smoothing-treatment","title":"Keratin Alpha Sleek Smooth Transformer Smoothing Treatment","description":"\u003cp\u003eUp to two weeks of smooth. L’Oréal Professionnel Keratin Alpha Sleek Smooth Transformer is a progressive smoothing treatment built on the Keratin-Alpha shaper and amino-acid chains. It works at the deepest level of the hair’s keratin to tame frizz and volume — in the salon or at home — and the results build with every use.\u003c\/p\u003e\n\u003cp\u003eWith the full routine, hair is 5× smoother with 2× less frizz and 77% more shine, and daily styling time is cut in half, without compromising the hair’s integrity.* It is the technical step: once a week after shampoo, with the Professional Hair Mask on the other wash days.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho It’s Best For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrizzy, unruly or humidity-reactive hair that wants a longer-lasting blow-dry.\u003c\/li\u003e\n\u003cli\u003eNatural, colour-treated and chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProgressive smoothing:\u003c\/strong\u003e Frizz and volume control that lasts up to two weeks and improves with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLess styling time:\u003c\/strong\u003e Smoother, more disciplined hair that is faster to blow-dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMore shine:\u003c\/strong\u003e 77% more shine with the full routine.*\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair integrity preserved:\u003c\/strong\u003e Free of artificial colourants and alcohol.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003e*Instrumental tests, Shampoo + Smooth Transformer + Mask. In consumer testing after 4 applications (67 consumers), 70% said their hair had never been so smooth and 82% said it had never been quicker to style.\u003c\/small\u003e\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"200ml \/ 6.8oz","offer_id":67678952685797,"sku":null,"price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0229\/0647\/0464\/files\/BRUSH_salon_Smooth_Transformer_Smoothing_Treatment_200ML.png?v=1791822012","url":"https:\/\/www.brushsalon.ca\/products\/keratin-alpha-sleek-smooth-transformer-smoothing-treatment","provider":"Brush Salon","version":"1.0","type":"link"}