{"title":"Keratin Alpha Sleek","description":"\u003cp\u003eL’Oréal Professionnel’s progressive smoothing routine for frizz-prone hair: the sulfate-free shampoo every wash, Smooth Transformer once a week, the keratin mask in between.\u003c\/p\u003e","products":[{"product_id":"keratin-alpha-sleek-professional-shampoo","title":"Keratin Alpha Sleek Professional Shampoo","description":"\u003cp data-pm-slice=\"1 1 []\"\u003e\u003cspan\u003eA smoother finish starts with a gentle cleanse. L’Oréal Professionnel Keratin Alpha Sleek Professional Shampoo features a rich, creamy texture that cleanses while helping smooth the hair fibre and reinforce its keratin.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFormulated with Keratin Sleeker and amino-acid chains, this sulfate-free* shampoo helps care for frizz-prone, unruly hair without stripping moisture or colour. The essential first step in the Keratin Alpha Sleek routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-pm-slice=\"1 3 []\"\u003e\u003cstrong\u003eWho It’s Best For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\u003cspan\u003eFrizz-prone, unruly hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eNatural, colour-treated and chemically treated hair.\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eGentle cleansing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Removes impurities without stripping moisture or colour.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSmoothing care:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Helps smooth the hair fibre and reinforce hair keratin.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eCreamy texture:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Creates a rich lather for a luxurious cleanse.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003e\u003cspan\u003eSulfate-free formula:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Made without sulfated surfactants, artificial colourants or alcohol.\u003c\/span\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"300ml \/ 10.1oz","offer_id":67678830821605,"sku":null,"price":46.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0229\/0647\/0464\/files\/Brush_Salon_https-_www.brushsalon.ca_products_keratin-alpha-sleek-professional-shampoo.png?v=1791820396"},{"product_id":"keratin-alpha-sleek-professional-hair-mask","title":"Keratin Alpha Sleek Anti-Frizz Hair Mask for Smooth Hair","description":"\u003cp\u003eSmoothness you can feel. The L’Oréal Professionnel Keratin Alpha Sleek Professional Hair Mask is a rich, sensorial treatment formulated with Keratin Sleeker and amino-acid chains. It nourishes as it reshapes and smooths the hair’s keratin, so frizz-prone lengths dry softer, sleeker and shinier.\u003c\/p\u003e\n\u003cp\u003eIt is the maintenance step of the Keratin Alpha Sleek routine: on the wash days you are not using Smooth Transformer, the mask keeps the smoothing going between salon visits and gives an instantly smoother result after shampoo.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho It’s Best For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrizz-prone, unruly hair and hair that reacts to humidity.\u003c\/li\u003e\n\u003cli\u003eNatural, colour-treated and chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eNourishes and hydrates:\u003c\/strong\u003e Rich, creamy care that softens the fibre without weighing it down.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eReshapes keratin:\u003c\/strong\u003e Smooths the hair’s keratin to control frizz and volume.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInstant shine:\u003c\/strong\u003e Leaves lengths glossy from the first use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eClean formula:\u003c\/strong\u003e Free of artificial colourants and alcohol.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"250ml \/ 8.5oz","offer_id":67678952063205,"sku":null,"price":59.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0229\/0647\/0464\/files\/BRUSH_salon_Keratin_Alpha_Sleek_Professional_Hair_Mask.png?v=1791821054"},{"product_id":"keratin-alpha-sleek-smooth-transformer-smoothing-treatment","title":"Keratin Alpha Sleek Smooth Transformer Smoothing Treatment","description":"\u003cp\u003eUp to two weeks of smooth. L’Oréal Professionnel Keratin Alpha Sleek Smooth Transformer is a progressive smoothing treatment built on the Keratin-Alpha shaper and amino-acid chains. It works at the deepest level of the hair’s keratin to tame frizz and volume — in the salon or at home — and the results build with every use.\u003c\/p\u003e\n\u003cp\u003eWith the full routine, hair is 5× smoother with 2× less frizz and 77% more shine, and daily styling time is cut in half, without compromising the hair’s integrity.* It is the technical step: once a week after shampoo, with the Professional Hair Mask on the other wash days.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho It’s Best For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eFrizzy, unruly or humidity-reactive hair that wants a longer-lasting blow-dry.\u003c\/li\u003e\n\u003cli\u003eNatural, colour-treated and chemically treated hair.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eProgressive smoothing:\u003c\/strong\u003e Frizz and volume control that lasts up to two weeks and improves with regular use.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLess styling time:\u003c\/strong\u003e Smoother, more disciplined hair that is faster to blow-dry.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eMore shine:\u003c\/strong\u003e 77% more shine with the full routine.*\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHair integrity preserved:\u003c\/strong\u003e Free of artificial colourants and alcohol.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003e*Instrumental tests, Shampoo + Smooth Transformer + Mask. In consumer testing after 4 applications (67 consumers), 70% said their hair had never been so smooth and 82% said it had never been quicker to style.\u003c\/small\u003e\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"200ml \/ 6.8oz","offer_id":67678952685797,"sku":null,"price":55.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0229\/0647\/0464\/files\/BRUSH_salon_Smooth_Transformer_Smoothing_Treatment_200ML.png?v=1791822012"},{"product_id":"keratin-alpha-sleek-smoothing-routine-set","title":"Keratin Alpha Sleek Smoothing Routine Set","description":"\u003cp\u003eThe complete Keratin Alpha Sleek routine. Shampoo, Smooth Transformer and Professional Hair Mask — the three steps L’Oréal Professionnel designed to work together for hair that is 5× smoother, with 2× less frizz and 77% more shine.*\u003c\/p\u003e\n\u003cp\u003eWash with the sulfate-free shampoo every time. Once a week, follow with Smooth Transformer and blow-dry to activate up to two weeks of smoothing; on the other wash days, the mask keeps the results going between salon visits.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSet Includes:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin Alpha Sleek Professional Shampoo — 300 ml\u003c\/strong\u003e\u003cbr\u003eSulfate-free creamy cleanse that smooths and reinforces the hair’s keratin.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin Alpha Sleek Smooth Transformer Smoothing Treatment — 200 ml\u003c\/strong\u003e\u003cbr\u003eWeekly progressive smoothing treatment for up to two weeks of frizz and volume control.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eKeratin Alpha Sleek Professional Hair Mask — 250 ml\u003c\/strong\u003e\u003cbr\u003eRich keratin mask for the wash days in between.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eUp to two weeks of smoothing\u003c\/li\u003e\n\u003cli\u003e5× smoother, 2× less frizz\u003c\/li\u003e\n\u003cli\u003e77% more shine\u003c\/li\u003e\n\u003cli\u003eHalf the daily styling time\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003csmall\u003e*Instrumental tests, Shampoo + Smooth Transformer + Mask.\u003c\/small\u003e\u003c\/p\u003e","brand":"L'Oreal Professionnel","offers":[{"title":"Default Title","offer_id":67678954422501,"sku":null,"price":160.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0229\/0647\/0464\/files\/KeratinAlphaSleekStudioTrio.png?v=1791822578"}],"url":"https:\/\/www.brushsalon.ca\/collections\/keratin-alpha-sleek.oembed","provider":"Brush Salon","version":"1.0","type":"link"}