
LOVE Shampoo
Shampoo for frizzy or unruly hair for a smooth look. Formula characterized by a soft and creamy foam designed to gently cleanse frizzy hair, makin...
View full detailsThe nine families of Essential Haircare each meet a specific function: nourishment, hydration, volume, shine, protection, elasticity, smoothness and daily care.
Essential Haircare is the perfect expression of our strong belief in sustainable beauty. Each product family (named with an abbreviated description of the function) is enriched with an active ingredient sourced from Italian Slow Food Presidia farms, helping to contribute to the biodiversity of the planet.
Shampoo for frizzy or unruly hair for a smooth look. Formula characterized by a soft and creamy foam designed to gently cleanse frizzy hair, makin...
View full detailsConditioner to control frizzy or curly hair. The conditioning formula moisturizes the hair and helps it restore elasticity eliminating the frizz e...
View full detailsFor smoothing and hydrating coarse or textured hair. LOVE Hair Smoother detangles, de-frizzes and nourishes hair with olive extract from Messina, I...
View full detailsShampoo characterised by a soft foam, formulated to gently cleanse the hair making it light and shiny. Ideal for medium fine, fine hair and for da...
View full detailsIts light and moisturizing formulation is designed to untangle hair making it soft and light, without weighing it down. Ideal for medium fine, fin...
View full detailsLight leave-on spray formulated to untangle fine hair to favour combability and styling. It moisturizes and remineralizes all types of hair withou...
View full detailsCreamy shampoo to give elasticity to curly or wavy hair. The moisturizing formula cleanses the hair, makes it soft and light enhancing its volume,...
View full detailsConditioner to enhance and control wavy or curly hair. Its formula makes the hair soft and light giving elasticity and volume without weighing it ...
View full detailsMask with extra nourishing and conditioning power for wavy or curly hair. It gives remarkable softness and hydration also to very thick and unruly...
View full detailsCream for controlling volume with an anti-frizz effect for wavy and very curly hair. It defines the curl texture leaving the curl soft, light and ...
View full detailsMoisturizing milk that gives definition to the hair, untangling it and making styling easy. With an anti-humidity effect and protecting hair from ...
View full detailsLeave-on serum to obtain better definition on all types of curls or wavy hair. It does not weigh the hair down, it does not leave residue and keep...
View full detailsConditioning, taming and cleansing cream for wavy to very curly hair. Intensely nourishing and hydrating
Elasticising and revitalizing shampoo for wavy or curly hair. It boosts the vitality and elasticity of curls between shampoos. It controls the fri...
View full detailsShampoo for bleached, permed or relaxed hair. The rich formula gently cleanses treated hair, giving it deep nourishment, hydration and restoring i...
View full detailsConditioner for bleached, permed or relaxed hair. The formula moisturizes and nourishes hair in depth making it easy to untangle, soft and giving ...
View full detailsIdeal for bleached, permed or relaxed hair. Its formula is designed to nourish treated hair, it also makes it soft and silky, giving it body. It d...
View full detailsElasticizing anti-breakage shampoo for long or damaged hair. Its formula, characterized by a soft and creamy foam, is designed to gently cleanse t...
View full detailsConditioner for long or damaged hair. The conditioning action moisturizes the hair, nourishes the ends and prevents their breakage. The light form...
View full detailsIdeal for protecting all types of hair from stress caused by straightener or blow dryer. The Melu spray effectively protects the hair from heat st...
View full detailsSpecific shampoo for coloured hair. Its formula, characterized by a rich and full-bodied foam, gently cleanses the hair, protecting the colour and...
View full detailsIlluminating and protective conditioner for coloured hair. Its formula is designed to untangle coloured hair and make it soft and silky, protectin...
View full detailsMask for coloured hair. Its formula is designed to deeply nourish coloured hair, make it soft and silky, extending the duration of cosmetics colou...
View full detailsFor hydrating and protecting colored hair. MINU Hair Serum is designed to extend the duration of color and enhance its shine.