{"title":"Signature","description":"\u003cp\u003eAmika’s sea buckthorn–powered everyday essentials: Normcore wash and care, Soulfood and Soulstruck masks, The Wizard primers, Superfruit Star oil, Supernova cream and Blockade heat defense.\u003c\/p\u003e","products":[{"product_id":"blockade-heat-defense-serum","title":"Blockade Heat Defense Serum","description":"\u003cp\u003eBlockade Heat Defense Serum is a glossy, lightweight serum that shields hair against the damage caused by heat styling and blow drying up to 450°F (232°C). Just a few drops help prevent moisture loss, banish frizz and add healthy-looking shine, with amika’s signature sea buckthorn in the formula.\u003c\/p\u003e\n\u003cp\u003eLight enough for every hair type, it can be applied before heat styling as protection, or worked through dry ends afterwards to lock in moisture and finish the style with gloss.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho It’s Best For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAll hair types, especially hair in need of heat protection and moisture.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eShields against heat-styling and blow-drying damage up to 450°F (232°C)\u003c\/li\u003e\n\u003cli\u003eHelps prevent moisture loss\u003c\/li\u003e\n\u003cli\u003eBanishes frizz\u003c\/li\u003e\n\u003cli\u003eAdds healthy-looking shine\u003c\/li\u003e\n\u003cli\u003eGlossy, lightweight texture\u003c\/li\u003e\n\u003cli\u003eJust a few drops needed\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Amika","offers":[{"title":"50ml \/ 1.7oz","offer_id":52881654874341,"sku":"AMABS50","price":46.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0229\/0647\/0464\/files\/Blockade_Product_TRANSPARENT_2000x2000_ceeb3f9b-1ef8-4861-943d-7693fef87adb.png?v=1791824778"},{"product_id":"normcore-signature-conditioner","title":"Normcore Signature Conditioner","description":"\u003cp\u003eAmika Normcore Signature Conditioner is an everyday conditioner packed with vitamins and antioxidants for moisturized, soft and nourished strands. Formulated with nutrient-rich sea buckthorn and rich shea butter, it delivers deep nourishment and softness along with vitamins, minerals and five fatty acids.\u003c\/p\u003e\u003cp\u003eThe formula hydrates intensely without ever weighing hair down. Paired with Normcore Signature Shampoo, it leaves hair 7x more conditioned (clinically proven when used as a system).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho It’s Best For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFine to medium hair types looking for daily hydration and softness without heaviness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eLeaves hair 7x more conditioned (clinically proven when used as a system with the shampoo)\u003c\/li\u003e\n\u003cli\u003ePacked with vitamins and antioxidants\u003c\/li\u003e\n\u003cli\u003eRich shea butter for deep nourishment and softness\u003c\/li\u003e\n\u003cli\u003eNutrient-rich sea buckthorn\u003c\/li\u003e\n\u003cli\u003eWeightless hydration that never weighs hair down\u003c\/li\u003e\n\u003cli\u003eLeaves strands soft and nourished\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Amika","offers":[{"title":"275ml \/ 9.3oz","offer_id":52881688527077,"sku":"AMCNC275","price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0229\/0647\/0464\/files\/amika_220113_normcore_conditioner_275ml_PDP_0387-RGB-trans-shadow-2000x2000.png?v=1791825024"},{"product_id":"normcore-signature-shampoo","title":"Normcore Signature Shampoo","description":"\u003cp\u003eAmika Normcore Signature Shampoo is a sulfate-free daily shampoo packed with vitamins and antioxidants for soft, nourished hair. Nutrient-rich sea buckthorn feeds the hair, while coconut acid delivers a rich lather and light conditioning with every wash.\u003c\/p\u003e\u003cp\u003eGentle enough for everyday use, it cleanses thoroughly without stripping moisture: 94% agreed it gently cleanses hair without stripping moisture (based on a consumer at-home test of 51 participants). Paired with Normcore Signature Conditioner, it leaves hair 7x more conditioned (clinically proven when used as a system).\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho It’s Best For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eFine to medium hair types that want a gentle, sulfate-free everyday cleanse with lasting softness.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eSulfate-free formula\u003c\/li\u003e\n\u003cli\u003eGently cleanses without stripping moisture (94% agreed in a 51-participant consumer test)\u003c\/li\u003e\n\u003cli\u003eLeaves hair 7x more conditioned (clinically proven when used as a system with the conditioner)\u003c\/li\u003e\n\u003cli\u003ePacked with vitamins and antioxidants\u003c\/li\u003e\n\u003cli\u003eCoconut acid for a rich lather and conditioning\u003c\/li\u003e\n\u003cli\u003eNutrient-rich sea buckthorn\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Amika","offers":[{"title":"275ml \/ 9.3oz","offer_id":52881688559845,"sku":"AMSNC275","price":39.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0229\/0647\/0464\/files\/amika_220113_normcore_shampoo_275ml_PDP_0381-RGB-trans-shadow-1500x1500.png?v=1791825024"},{"product_id":"soulfood-nourishing-mask","title":"Soulfood Nourishing Mask","description":"\u003cp\u003eAmika Soulfood Nourishing Mask is an ultra-luxurious, rich mask packed with vitamins and nutrients to condition hair, leaving it soft, silky and smoother than ever. Nutrient-rich sea buckthorn and jojoba seed oil sit at the heart of the formula.\u003c\/p\u003e\u003cp\u003eLike a cool drink of water for the hair, it quenches thirst with a rich, moisturizing formula that delivers superior hydration, leaving hair manageable, soft and shiny for days. Depending on porosity, it works as a weekly treatment or an everyday conditioner.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho It’s Best For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eAll hair types, especially hair in need of deep hydration. High-porosity hair can use it as an everyday conditioner; normal or low-porosity hair as a weekly treatment.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eUltra-rich, deeply hydrating formula\u003c\/li\u003e\n\u003cli\u003ePacked with vitamins and nutrients\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, silky and smooth\u003c\/li\u003e\n\u003cli\u003eManageable, shiny hair for days\u003c\/li\u003e\n\u003cli\u003eDoubles as a weekly treatment or everyday conditioner\u003c\/li\u003e\n\u003cli\u003eNutrient-rich sea buckthorn and jojoba seed oil\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Amika","offers":[{"title":"250ml \/ 8.5oz","offer_id":52881693278437,"sku":"AMTSF250","price":52.0,"currency_code":"CAD","in_stock":true},{"title":"500ml \/ 16.9oz","offer_id":52881693311205,"sku":"AMTSF500","price":83.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0229\/0647\/0464\/files\/amika_220927_PDP_Soulfood_250ml_0476_jar-RGB-trans-shadow-2000x2000.png?v=1791825098"},{"product_id":"soulstruck-nourishing-dry-hair-mask","title":"Soulstruck Nourishing Dry Hair Mask","description":"\u003cp\u003eAmika Soulstruck Nourishing Dry Hair Mask is a leave-in dry mask that instantly softens, moisturizes and strengthens strands in a single spray, with no rinsing required. Strengthening vegan silk protein and sea buckthorn soften and reinforce the hair fibre, delivering results that are as soft as they are strong.\u003c\/p\u003e\u003cp\u003eThe weightless, mess-free aerosol formula gives hair nourishment, softness and strength without a wash and without any buildup: 6x softer and 6x more moisturized hair instantly, and 3.5x stronger hair.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eWho It’s Best For\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eDry, brittle hair in need of a quick dose of softness and strength, on natural hair or extensions.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\u003cul\u003e\n\u003cli\u003e6x softer hair instantly\u003c\/li\u003e\n\u003cli\u003e6x more moisturized hair\u003c\/li\u003e\n\u003cli\u003e3.5x stronger hair\u003c\/li\u003e\n\u003cli\u003eLeave-in, no rinse needed\u003c\/li\u003e\n\u003cli\u003eStrengthening vegan silk protein and sea buckthorn\u003c\/li\u003e\n\u003cli\u003eWeightless, mess-free aerosol with no buildup\u003c\/li\u003e\n\u003cli\u003eSuitable for natural hair and extensions\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Amika","offers":[{"title":"232ml \/ 7.8oz","offer_id":52881693343973,"sku":"AMTSS232","price":45.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0229\/0647\/0464\/files\/amika_251024_PDP_soulstruck_5.3oz_Trans_shadow_2000x2000_9f6ee741-946b-4062-bd12-068918b24803.png?v=1791825098"},{"product_id":"superfruit-star-hair-styling-oil","title":"Superfruit Star Hair Styling Oil","description":"\u003cp\u003eSuperfruit Star Hair Styling Oil is a lightweight, multitasking oil that protects hair from heat up to 450°F (232°C) while leaving it twice as smooth with a glossy shine. Sea buckthorn helps increase shine, manageability, softness and strength, while non-cyclic silicones condition the fibre and help reduce breakage.\u003c\/p\u003e\n\u003cp\u003eClinically proven to leave hair 7x stronger with 86% less breakage, it works on damp hair before styling or on dry hair to smooth frizz and boost shine, all without weighing hair down.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho It’s Best For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eFine, medium and thick hair, types 1 to 3c, that wants smoother, shinier, stronger strands with protection from heat styling.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eProtects against heat up to 450°F (232°C)\u003c\/li\u003e\n\u003cli\u003eClinically proven to leave hair 7x stronger\u003c\/li\u003e\n\u003cli\u003e86% less breakage\u003c\/li\u003e\n\u003cli\u003eLeaves hair twice as smooth with a glossy shine\u003c\/li\u003e\n\u003cli\u003eSmooths frizz on damp or dry hair\u003c\/li\u003e\n\u003cli\u003eLightweight and never weighs hair down\u003c\/li\u003e\n\u003cli\u003eFormulated with sea buckthorn\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Amika","offers":[{"title":"50ml \/ 1.7oz","offer_id":52881693376741,"sku":"AMASS50","price":46.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0229\/0647\/0464\/files\/superfruit-star_shadow_dotwack_2000x2000_8ac1e10e-13d9-4865-bdd9-dbdfbe287852.png?v=1791825102"},{"product_id":"supernova-moisture-shine-cream","title":"Supernova Moisture \u0026 Shine Cream","description":"\u003cp\u003eSupernova Moisture \u0026amp; Shine Cream is a leave-in cream that weightlessly delivers superior hydration and lightweight conditioning, leaving hair soft and smooth with brilliant shine. Butylene glycol, a humectant and slip agent, boosts moisture and lends a silky texture, while sodium cocoyl amino acids restore shine and smoothness so hair looks and feels healthy again.\u003c\/p\u003e\n\u003cp\u003eSea buckthorn oil, rich in vitamins C and A, antioxidants and omega fatty acids including omega-7, rounds out the formula. Worked through damp hair before styling or smoothed over dry hair, it tames flyaways and refreshes dry ends without any heaviness.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho It’s Best For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAll hair types looking for soft, smooth hair with brilliant shine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWeightless hydration and lightweight conditioning\u003c\/li\u003e\n\u003cli\u003eLeaves hair soft, smooth and brilliantly shiny\u003c\/li\u003e\n\u003cli\u003eButylene glycol boosts moisture and adds slip\u003c\/li\u003e\n\u003cli\u003eSodium cocoyl amino acids restore shine and smoothness\u003c\/li\u003e\n\u003cli\u003eSea buckthorn oil rich in vitamins C and A and omega-7\u003c\/li\u003e\n\u003cli\u003eTames flyaways and refreshes dry ends\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Amika","offers":[{"title":"100ml \/ 3.4oz","offer_id":52881693409509,"sku":"AMASC100","price":44.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0229\/0647\/0464\/files\/amika_220216_Supernova_moisture_shinecream_100ML_PDP_2189-RGB-trans-shadow-2000x2000.png?v=1791825178"},{"product_id":"the-wizard-detangling-primer","title":"The Wizard Detangling Primer","description":"\u003cp\u003eThe Wizard Detangling Primer is a multitasking, all-in-one spray that preps and primes hair for any style. This lightweight priming mist detangles and smooths strands, delivers ultra-hydration and protects hair against heat up to 450°F (232°C), leaving hair shiny, silky-smooth and ready to style.\u003c\/p\u003e\n\u003cp\u003eSea buckthorn and avocado oil feature in the formula, and because it cuts down on blow-dry time, styling is faster from the first mist.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho It’s Best For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAll hair types, from straight to curly to coily.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDetangles and smooths strands\u003c\/li\u003e\n\u003cli\u003eProtects hair against heat up to 450°F (232°C)\u003c\/li\u003e\n\u003cli\u003eProvides ultra-hydration\u003c\/li\u003e\n\u003cli\u003eCuts down on blow-dry time\u003c\/li\u003e\n\u003cli\u003eLeaves hair shiny and silky-smooth\u003c\/li\u003e\n\u003cli\u003eLightweight, all-in-one priming spray\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Amika","offers":[{"title":"150ml \/ 5.1oz","offer_id":52881695604965,"sku":"AMAWP150","price":46.0,"currency_code":"CAD","in_stock":true},{"title":"350ml \/ 11.8oz","offer_id":52881695637733,"sku":"AMAWP350","price":86.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0229\/0647\/0464\/files\/Silicone-free_trans_2000x2000_a74b3f17-9d31-47b9-a675-16c81dde1ece.png?v=1791825260"},{"product_id":"the-wizard-silicone-free-detangling-primer","title":"The Wizard Silicone-Free Detangling Primer","description":"\u003cp\u003eThe Wizard Silicone-Free Detangling Primer brings the benefits of Amika’s much-loved all-in-one primer to a silicone-free formula. This lightweight priming spray protects against heat up to 450°F (232°C), cuts down on blow-dry time, reduces frizz and detangles all hair types, leaving hair shiny and silky-smooth.\u003c\/p\u003e\n\u003cp\u003eA blend of squalane, sea buckthorn and avocado oil delivers shine and smoothness in a lightweight formula made without silicones.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWho It’s Best For\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eAll hair types, and anyone who prefers to keep silicones out of their routine.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKey Benefits:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSilicone-free formula\u003c\/li\u003e\n\u003cli\u003eProtects hair against heat up to 450°F (232°C)\u003c\/li\u003e\n\u003cli\u003eDetangles and reduces frizz on all hair types\u003c\/li\u003e\n\u003cli\u003eCuts down on blow-dry time\u003c\/li\u003e\n\u003cli\u003eLeaves hair shiny and silky-smooth\u003c\/li\u003e\n\u003cli\u003eLightweight, all-in-one priming spray\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Amika","offers":[{"title":"150ml \/ 5.1oz","offer_id":52881695670501,"sku":"AMAWSFP150","price":46.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0229\/0647\/0464\/files\/THE_WIZARD_SILICONE_FREE_2000x2000_f48b6807-2da0-4ba2-81f2-0be1d6ac7ff0.png?v=1791825262"}],"url":"https:\/\/www.brushsalon.ca\/collections\/amika-signature.oembed","provider":"Brush Salon","version":"1.0","type":"link"}