Once we had identified the reason for the metal deposits, we were able to study a solution to counter the unwanted effects of these particles. Once again, our team harnessed their extensive scientific knowledge of hair, formulation, and active ingredients.
“As a colorist, metal in the water has been a huge issue and a big frustration for years. In Massachusetts it affects over 75% of my clientele.”
Sebastian Langman-Kirtley, Partner Hairdresser, Hair Expert, Color, Balayage & Bleach Expert - United States
The solution was Glicoamine, a patented molecule that is small enough to penetrate inside the hair fiber, where it targets metal particles, even when they are sparsely distributed, and uses its chelating properties to bond with them.
This revolutionary scientific advance paved the way for a major cosmetic innovation by making it possible to develop products capable of neutralizing the metal present inside hair.
Metal Detox, the first-ever professional detox product range
The Metal Detox protocol by L’Oréal Professionnel Paris represents the first-ever application for this innovation, through a professional product range built around a four-step process:
“The protocol brings balayage to a pure result. It’s like hair has been cleared out of its yellow undertone. Like this baby blonde all women crave.”